Funnel Analytics

Track conversion through every stage of your sales pipeline

Pipeline Funnel

Stage-by-stage conversion with drop-off

Overall conversion

Leads892 leads

892

Qualified556 leads

62% conv−336

556

Discovery357 leads

64% conv−199

357

Proposal179 leads

50% conv−178

179

Negotiation87 leads

49% conv−92

Won62 leads

71% conv−25

Top of funnel

892

Bottom of funnel

Avg drop per stage

166

Funnel health

Conversion rate7%

Velocity (deals/wk)18

Bottleneck stageDiscovery

Top drop-off stages

Lead

336 dropped · 38% loss

−336

Qualified

199 dropped · 36% loss

−199

Discovery

178 dropped · 50% loss

−178

Stage Conversion Rates

+4pp vs Q1

Conversion % by stage from entered to converted

Stage-by-stage drop-off analysis

Entered vs converted vs dropped with avg time

Stage	Entered	Converted	Dropped	Conv %	Avg time
Lead	892	556	336	62%	12d
Qualified	556	357	199	64%	8d
Discovery	357	179	178	50%	14d
Proposal	179	87	92	49%	21d
Negotiation	87	62	25	71%	18d

Funnel insights

Discovery → Proposal drop-off is high

51% of opportunities are lost between Discovery and Proposal. Recommend tighter qualification criteria.

Negotiation stage converts well

71% conversion at Negotiation is above benchmark. Reps are closing effectively once pricing is agreed.

Avg time in Proposal is 21 days

Proposals sitting for 3+ weeks. Implement a 14-day follow-up SLA to accelerate velocity.

Lead → Qualified is healthy

62% conversion at top of funnel. Marketing-driven lead quality has improved 18% this quarter.