Conversion Analytics

Measure lead-to-customer conversion performance

Lead-to-Win %

892 leads → 62 won

+2.1ppvs last period

Stage-to-Stage %

Avg across 5 stages

59.3%

+1.4ppvs last period

Time to Close

Avg sales cycle

41d

-3dvs last period

Conversion Velocity

Deals converted per week

18/wk

+12%vs last period

+8.2pp YoY

Monthly lead-to-customer conversion % over 12 months

This year

Last year

Referral leads

Lead-to-customer % by channel

(8 reps)

Rank	Rep	Deals entered	Deals won	Conversion	Δ vs avg
	SC Sarah Chen Senior AE · West Coast	35	24	68%	+8pp
	ED Emily Davis Senior AE · East Coast	27	17	62%	+2pp
	MJ Mike Johnson Account Executive · Central	33	19	58%	-2pp
4	LP Lisa Park Account Executive · West Coast	25	14	55%	-5pp
5	PS Priya Sharma Account Executive · Northwest	25	13	53%	-7pp
6	JW James Wilson Account Executive · Midwest	29	15	51%	-9pp
7	MB Marcus Bell Senior AE · Southeast	22	11	49%	-11pp
8	DO David Okafor SDR Lead · South	47	22	47%	-13pp

Command Palette